In the summer of 2018 at Lindsey + Asp, I worked with clients Fathom Travel, an entity of the Carnival Corporation and the Florida Caribbean Cruise Association (FCCA) to write content for social accounts. From May 2018 to August 2018 I wrote copy for over 150 social media posts which included posts for Facebook, Twitter and Instagram. Above are some examples from Instagram for both clients. You can find more posts that I wrote for Fathom Travel and FCCA at the links below.
Above is an example of a one month social schedule I created for Fathom Travel. At the beginning of the document is a month overview of all posts and which platforms to post on specific days. The rest of the document outlines posts specifics including the day the post goes out, copy of the posts, specific comments for each post and directions. Each post also has a specific responsibility, the posts are either responsible for inspiring, informing, engaging or retaining Fathom's audience.
STATEGIC COMMUNICATION TACTICS
In the spring of 2018, I took a PR Research class where I worked with Crimson & Whipped Cream, a bakery and coffee shop located in Norman, OK. Because Crimson & Whipped Cream is located near a college campus, it has dealt with the ups and downs of traffic as students leave for winter and summer holidays. Working with a group of three other PR students, I suggested that we use social responsibility as a means to increase customer traffic during student holidays. Instead of focusing on student customers, Crimson & Whipped Cream would need to reach out to Norman residents who weren't students. Through primary and secondary research comprised of competitor analysis, in-person interviews, surveys and internal analysis we found that future customers craved local businesses that give back to the local community.
In fall 2018, for my PR campaigns class I worked with a group of four other PR students to create a year long PR campaign for our client Smoothies-N-Things, a small franchise based out of Alabama. As one of our deliverables, I created a crisis plan. The crisis plan includes examples of crisis a food establishment might encounter, tips on how to create a statement, how to notify the media, press release templates and more. Before this campaign, Smoothies-N-Things did not have a crisis plan.
While working with Smoothies-N-Things for my PR campaigns class, I created a Gantt chart which outlined my group's entire PR campaign for Smoothies-N-Things. As outlined in the chart, the campaign was separated into four phases: planning, initiation, implementation and evaluation. Smoothies-N-Things' owner will use this chart to help him stay on top of implementing all PR initiatives.
While working with Smoothies-N-Things for my PR campaigns class, I created an event plan for an annual philanthropy event. Through primary and secondary research, my group of four PR students determined that in order to better connect with one of Smoothies-N-Things key publics, the military community, Smoothies-N-Things needed to give back. In this event plan, I suggested that Smoothies-N-Things partner with Hope For The Warriors an organization that raises money and provides services for the military community through a week of giving. Smoothies-N-Things will donate 20% of its proceeds for a week from all of its locations.
During the spring of 2018, while working for Lindsey + Asp, I was the account lead for the Marriott at the National Center for Employee Development. While serving as the account lead I was responsible for strategically planning and executing promotional items for the Marriott. Above is an example of a project action request I made to send to Lindsey + Asp's video team. I was responsible for laying out the format and planning what the videos would look like for "Define Your Stay" videos.
NEWSLETTERS, BLOG ENTRIES & MEDIA COVERAGE
During my summer 2018 internship with Lindsey + Asp, I had the opportunity to build a newsletter and write blog posts for The Wave, which is a bi-weekly newsletter that Fathom Travel sends to its travelers. The newsletter that I created was sent to 3,332 Fathom Travelers of those travelers 34% opened and viewed the newsletter which is over 10% above travel industry averages. 152 travelers also opted to learn more information about Fathom, which is 140 more than the travel industry average. Below you can find link to one of my blog posts that was featured in The Wave.
In August 2018, I was featured as a guest blogger on Ron Culp's culpwrit blog for public relations professionals and students. In May 2018 I won Lindsey + Asp's Culpwrit award and as a result I was connected with Ron Culp. He asked me to write a blog post for his blog about how important it is to be involved in major-specific student organizations in college. It was an honor and privilege to write for Ron's blog, which covers a wide variety of topics in the PR industry. This blog post was the second most popular blog post for Culpwrit in 2018. Click here to continue reading my post.
As president of OU's chapter of PRSSA I had the privilege to travel to Austin, TX for PRSSA's National Conference. To reflect on my time at the National Conference I wrote a guest blog post for my chapter. Click here to continue reading my blog post.
In October 2018, the University of Oklahoma installed a new statue on the front lawn of Gaylord College of Journalism and Mass Communication. The statue was created by artist Tom Otterness, who has a controversial past because he shot and killed a dog for "art" in his youth. Unfortunately, students, faculty, staff and OU's Board of Regents were unaware of this statue's installation as well as why this particular artists' statue was featured on campus. On behalf of PRSSA, I wrote an open letter to the university stating our concerns about the lack of transparency from the university and asking for removal of the statue. Because of this effort the open letter received news coverage on KFOR4, the OU Daily and OU Nightly. Below you can find links to all news coverage as well as the open letter to the university.
During the summer of 2018, I took pictures for Lindsey + Asp's client, Dress for Success. Dress for Success is a non profit that empowers women in need through professional wear. After transferring to a new location, Dress for Success had me come to their location and take pictures of their merchandise and building. I was also able to go and photograph the location of one of their sponsors, Remington Race Park in Oklahoma City.